2013 Outdoor Retailer Show - Sole

On the last day of the 2013 Outdoor Retailer Show I was doing my final passes through various booths seeing if I’d missed anything or anyone. Throughout the four days I was there, I was subliminally bludgeoned by Sole insoles’ marketing ploy of putting posters up in all the bathrooms at the center. Sure enough, there I was, a captive audience while I stood there at a urinal reading about Ed Viesturs, Dean Karnazes and Chris Davenport and their signature insoles. Like a lightening bolt, I suddenly realized that in my beat up running kicks on my feet I had a pair of Sole insoles circa 2000. I wondered if anyone at the booth would be amused.

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